For the first time ever, Canada has moved up to second place on the Anholt-Ipsos Nation Brands Index 2021, thanks to top marks in immigration and investment, and other categories.

The Nation Brands Index measures the reputations of nations around the world. This year, they measured 60 nations and derived their survey results from 60,000 interviews. In previous years, they measured results of 50 countries through 20,000 interviews. The nations were ranked based on their perceived quality in six categories: exports, governance, culture, people, tourism, and investment and immigration.